Industry insight: where demand actually sits

Site selection gets most of the attention, but the same location can produce very different numbers depending on what the machine sells and when. A single-category machine earns on simplicity; a multi-category machine earns on covering more of the day. Neither wins by default.

These notes look at demand rather than hardware: which categories fill which hours, how menu length affects choice time, and why some sites keep volume after the novelty is gone.